PODCAST | We Use Data to Create a Differentiating Customer Experience — Fifth Third Bank CIO

PODCAST | We Use Data to Create a Differentiating Customer Experience — Fifth Third Bank CIO

Jude Schramm,  CIO of Fifth Third Bank, speaks with Chris Galligan, Senior Manager of Business Development at Centric Consulting, about leveraging customer data to personalize communications regarding products and services and addressing the challenges associated with the creation and management of high volumes of data.

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