(USA and Canada) Reset Digital recently announced the appointment of Nate V. Rackiewicz as Chief Data Officer, a newly-created role overseeing the company’s vision, strategy, and execution of data, analytics, and science across the neuroprogrammatic leader’s business.

“It’s a serendipitous win for all that Nate decided to join at a time when demand for our platform and offerings is spiking because the superior outcomes our clients count on us for are grounded in innovation and world-class data science and analytics leadership. Nate brings that to the table in spades. He is a true MVP and sets a very high bar when it comes to ethics and acumen as well. We all are excited to learn and collaborate with Nate as he taps into his talents to drive massive wins for everyone we serve,” says Charles Cantu, Reset Digital CEO and Founder.

Rackiewicz most recently served as Chief Data Officer for Gannett Co., Inc., overseeing the company’s vision, strategy, and execution of data, analytics, and science across all business units. In a first for Gannett, Rackiewicz led a global team that implemented the company’s enterprise-wide customer identity, data, and growth analytics, as well as data science and modeling capabilities. He joined Gannett from Take-Two Interactive Software Inc., where he served as Head of Analytics. Rackiewicz built a global data science and advanced analytics center of excellence and created a competitive intelligence platform to drive increased revenue for the leading video game publisher successfully. 

As a leader in expansive intelligence ecosystems, Rackiewicz consistently received recognition for his expertise in building and implementing revenue-generating data science solutions and his ability to turn data into solutions that drive revenue for publishers seeking to engage their coveted audiences.

“What Reset Digital is doing is game-changing and long overdue, and I am so excited to help lead it forward,” says Rackiewicz. “The last 20 years of programmatic advertising ultimately sold out everyone in the equation and lost the trust of publishers, brands, consumers, and investors. Reset Digital brings the right approach, benefits all stakeholders, and drives the inclusive-effective outcomes that advertisers, publishers and our multicultural world deserve. I could not be more excited to apply my expertise to get the power of neuroprogrammatic into the hands of every organization that needs it.”