GF Piping Systems, a global leader in flow solutions for fluid transport, has launched a transformative sales excellence program in partnership with Microsoft and Showpad to empower its sales teams with cutting-edge AI technology. The initiative aims to enhance customer success through proactive, personalized experiences.

Building on its 150-year legacy of preserving and transporting global fluid resources, GF Piping Systems has integrated generative AI into its Microsoft Dynamics 365 Copilot environment and Showpad sales enablement platform.

These tools provide advanced insights, automated recommendations, and voice recognition capabilities, enabling sales teams to better understand and meet customer needs.

The program also supports upskilling customer service teams globally, equipping them to act as engineering advisors for clients. This aligns with GF’s Strategy 2025, which focuses on strengthening its global footprint, increasing customer proximity, and driving innovation in water quality, energy efficiency, and operational safety across industries.

“Trust has to be built, and that’s what we do,” said Christopher Merrell, CMO of GF Piping Systems. “Our vision of a seamless customer and employee experience drives us to succeed as we add value to our customers’ and partners’ operations.”