Rebuilding Data at Accor: A CDO’s Take on CDPs, GenAI, and Business Alignment

In this episode, Jean-François Guilmard, Chief Data Officer at Accor, unpacks the bold decisions behind the hospitality group’s data strategy—including why they walked away from a traditional customer data platform and embraced a composable model.

The conversation with OAO’s Julian Schirmer explores:

✅ The ROI and realities of GenAI in travel

✅ Building a data organization that balances business needs with IT depth

✅ Career reflections for aspiring data professionals

🎧 Listen now.