Suresh Martha, Head of Data-Driven Innovations and Analytics at EMD Serono speaks with Lana Feng, Co-Founder and CEO of Huma.AI about adding value with generative AI, Tableau deploying its own GPT through an OpenAI partnership, build versus buy, transitioning to agile, picking the right use cases, bringing in transparent AI solutions, and the industry’s approach to GenAI while ensuring guardrails to protect data integrity and privacy.