In this episode, Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard, joins Julian Schirmer of OAO to unpack how his organization is bridging AI hype with real business value.

From early training on generative AI to validating MVPs across multiple countries, Calloc’h outlines a structured approach to adoption, transparency, and scale.

Key takeaways:

• AI training is not just how-to, but why-to
• Use cases must be grounded in business context
• MVPs must prove value before scaling
• UX design and peer advocacy are crucial for adoption

Tune in to hear how one of the world’s leading beverage brands is delivering AI impact that lasts.