In this episode, Jackie Guan, SVP, Global Data Analytics (CDAO) at Marriott Vacations Worldwide, joins Andy Gress of AMEND Consulting for a compelling conversation on aligning data strategy with real business impact.

Topics covered:

• Why data alignment is an ongoing, strategic process
• How to build a trustworthy data foundation for scale
• Measuring analytics success through KPIs, A/B testing, and stakeholder feedback
• The importance of cultural change and organizational education

MVW serves 700K+ owner families and operates in 90+ destinations — and data is central to its growth strategy. This episode offers insights for CDOs, analysts, and business leaders alike.

This is Part 1 of a 3-part series.

Listen now.