Podcasts
Written by: CDO Magazine
Updated 2:39 PM UTC, December 16, 2024

PepsiCo is redefining the retail experience by seamlessly blending data with strategy, creating engaging in-store and online shopping experiences. Ellen Webb, VP of Shopper Analytics & Insights, shares how her team uses advanced analytics and machine learning to drive smarter decisions and maintain PepsiCo’s competitive edge.
