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PODCAST | Data Governance in Action — Inside Accor’s Strategy for Data Products and Frictionless Access

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Written by: CDO Magazine

Updated 1:12 PM UTC, March 24, 2025

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Accor operates over 5,800 hotels worldwide, giving it unique access to guest data beyond just bookings. But managing this data effectively requires a strong data governance framework.

In this episode, Jean-François Guilmard, Chief Data Officer at Accor, breaks down:

✅How Accor is structuring its data strategy with data mesh principles

✅The role of data governance in ensuring data quality and accessibility

✅Challenges in harmonizing data across diverse ownership structures

✅The impact of AI and data-driven decision-making in hospitality

Tune in to learn how Accor is leveraging data governance to transform hospitality!

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