Podcasts
Written by: CDO Magazine Bureau
Updated 8:06 PM UTC, Thu January 2, 2025
A leader in the global consumer goods industry PepsiCo continues to innovate in how it engages with customers across both digital and physical channels. In this second part of a two-part interview series, Ellen Webb, Vice President of Shopper Analytics & Insights at PepsiCo, discusses how the company uses data analytics to optimize the shopping experience, ensuring it meets the evolving expectations of today’s consumers.