Webinar | AI is Increasing Demand: Can Your Access Model Respond in Near Real Time? Discover how to eliminate ticket-driven bottlenecks and securely scale machine-speed data access.
The State of AI Reliability: Why Trust Is Becoming the Biggest Barrier to Scaling AI AI adoption is accelerating across the enterprise, but reliability is lagging. In a new research report, The State of AI Reliability: Perspectives from Data & AI Leaders, CDO Magazine, in partnership...
CDO Magazine Announces the Top 30 Healthcare Innovators 2026 Across healthcare, AI has moved from experimentation to enterprise execution. CDO Magazine recognizes the Top 30 Healthcare Innovators 2026 who are turning that shift into measurable impact. This year...
Podcasts
PODCAST | Beyond Bookings — Accor CDO on Using Data to Drive Loyalty and Hyper-Personalize Hotel Stays
Written by: CDO Magazine
Updated 1:55 PM UTC, March 10, 2025
Jean-François Guilmard, Accor’s Chief Data Officer, a tech-savvy strategist with nearly 20 years in consulting. From rolling up his sleeves in startups to mastering data architecture and AI-driven innovation, he’s now on a mission to transform the hospitality experience. In this exclusive conversation with Julian Schirmer, Co-founder of OAO, Guilmard reveals how data and AI are reshaping the guest journey — delivering hyper-personalized stays, streamlining operations, and preparing Accor for the seismic shifts generative AI (GenAI) is bringing to travel planning.
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