Inmar Intelligence's Automotive Data Science Now Available Through Orbee

Atul Patel, Co-Founder and CEO of Orbee
Atul Patel, Co-Founder and CEO of Orbee

(US and Canada) Orbee Inc., a leader in customer experience middleware for the automotive industry, has announced an integration with Inmar Intelligence, a leading data platform and analytics company. Inmar's data science algorithms, enriched with over 37 distinct dealership features and historical data, will provide unprecedented insights into customer behavior. This data integration will allow each participating dealership to benefit from uniquely calibrated algorithms while maintaining data integrity and confidentiality.

The integration is set to harness transactional data from a dealership's DMS connected to Orbee's platform, utilizing Inmar's sophisticated algorithms. This integration will increase service retention rates and operational efficiency. By targeting customers who have previously disengaged and have attributes and patterns such as discount affinities, the dealership can reengage customers at the right time with the right offer. Tracking and attribution of these recommendations are also integrated into Orbee's platform.

"This integration is a testament to Orbee's vision to integrate the ecosystem to make advanced data science available to every dealership large or small," stated Atul Patel, Co-Founder and CEO of Orbee. "Inmar's commitment to data-driven decisioning and marketing will set a new standard in the automotive first-party data landscape."

Key to this integration are the innovative Key Performance Indicators (KPIs) established by Inmar. These include the Reactivation Rate, which scores the likelihood of a customer returning to a dealership, and the Spend Rate, which assesses customer spending propensity. These metrics are crucial in predicting customer actions and tailoring strategies that maximize both engagement and revenue potential for dealerships.

"Inmar is excited to integrate with Orbee to bring our advanced data science capabilities directly into the hands of automotive dealerships. By integrating our algorithms, rich in dealership features and consumer behavior patterns, with Orbee's robust platform, together, we are enhancing data accessibility and revolutionizing the way dealerships interact with and understand their customers. Inmar's focus remains steadfast on empowering the automotive retail industry with actionable insights, predictive analytics and tools that drive customer engagement and loyalty, bringing a new level of sophistication and effectiveness to dealership marketing strategies. We believe this integration will set a new benchmark in how first-party data is utilized, ensuring every dealer, regardless of size, can make data-driven decisions to optimize their operations and marketing efforts." stated Rob Weisberg, President of Inmar's MarTech division.

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