(USA and Canada) Christiaan Lette is the new Chief Data Officer of Wunderman Thompson for the UK to be of assistance to clients, talent and a data-driven driven business.

For the past 3 years, Lette was with GroupM global media agency as UK’s chief digital officer. He was in-charge of L’Oréal, BMW and MINI accounts. Wayback 2018, Lette supervised the Wavemaker Precision division prior to becoming a managing director. He has also worked at creative and digital agencies including Possible, WCRS, TBWALondon, Engine and Publicis, where he started his career in 2003.

Lette mentioned, "After three years in the media world, I’m excited to be rejoining a creative agency, one that has unrivalled industry expertise, truly talented staff and fantastic clients. I don’t know any other agency that is accredited by the IPA for effectiveness, wins at I-COM and Data IQ, and takes home gold Lions at Cannes for data-led creative. Just take BT Sport’s Unscripted campaign – the team are paving a new way of approaching data, technology and creative that I haven’t seen anywhere else and I can’t wait to be a part of it."

Hulbert commented that "Christiaan Lette is a remarkable talent with in-depth experience across creative, technology and media that will perfectly tie together our capabilities, products and services to develop the most interesting and inspiring solutions for our clients’ brands and their customers.

"With the demise of third-party cookies and the opportunities presented by first party data we are delighted that Christiaan is joining us to further strengthen Wunderman Thompson’s leading marketing transformation, science, automation and personalisation practices."