(United Kingdom) Luxury brand Burberry has appointed CP Duggal to the newly created role of chief digital and analytics officer.

Due to take up his position on 30 September, he will be responsible for driving Burberry’s digital agenda and making effective use of data and analytics to support the company’s strategic ambitions. He will also be part of the executive committee and will report to Burberry chief executive Marco Gobbetti and his successor.

Duggal previously spent 20 years at American Express where he led the company’s digital and analytics organisation.

Gobbetti said: “I am delighted to welcome CP Duggal to Burberry in the newly created position of chief digital and analytics oOfficer. CP has deep digital and data and analytics expertise and experience of operating on a global basis. His experience of accelerating digital distribution, driving customer acquisition and loyalty, creating award-winning customer website and mobile apps, leveraging AI and analytics and building and leading the data office function will be invaluable to Burberry in this next phase.”