(USA and Canada) Matt Fornito, Head of AI at Trace3 along with Robert Lutton, Vice President at Sandhill Consultants discuss artificial intelligence and its components – deep learning, machine learning, predictive analysis and data science. By using the right algorithms for data science, AI can help understand how people operate including their attitude, behavior and cognition. Multifaceted large data brought about by these algorithms accelerated AI and its components in the data science industry.