(US and Canada) Ipsos, one of the largest global market research and polling companies, recently announced that Michelle Vangel has been appointed as Senior Vice President and head of its Social Intelligence Analytics + Synthesio practice in North America. 

Vangel, an accomplished executive and passionate "insights evangelist" with a background in traditional and social media research, has built and led high-performing teams and advised top Fortune 500 clients across her two-decade career.

She will oversee the alignment of Synthesio, Ipsos’ pioneering consumer intelligence platform, with Social Intelligence Analytics, Ipsos’ market-leading social intelligence and analytics practice. This service line will harness best-in-class technologies, proven research frameworks, and savvy analysts to deliver insights that drive business impact.

"Michelle has a deep understanding of how we can leverage our social listening platform in combination with top-notch consulting to deliver value for our clients," says Whitney Krause, Cluster President, North America. "I’m confident that her leadership will be an asset to Ipsos as we continue to provide businesses with the insights they need to make smart decisions in a complex economic climate." 

A skilled researcher and storyteller, Vangel most recently served as global VP of Solution Strategy at Brandwatch. She led a consultant team in designing research solutions mapped to client business objectives. Earlier roles include senior leadership positions at SaaS companies Visible Technologies and Cision. Throughout her career, Vangel has participated in multiple mergers and acquisitions.

"From its one-of-a-kind research capabilities to its forward-thinking strategies, Ipsos is a leader in its field," Vangel says. "I’m looking forward to this opportunity to innovate and collaborate with some of the brightest minds in digital insights. The ability to leverage proven Ipsos research frameworks, integrate and align disparate data sets, and collaborate with subject matter experts across the organization is incredibly exciting."