(US and Canada) Jodi Morton, Global and US Chief Data Officer, KPMG US, speaks with Mitchell Roberts, Director of Product Marketing, TripleBlind, about predictive analytics in business and how businesses can be more predictive in their market approach.

Morton says data is a major differentiator in the competitive world of consulting. She points out that most businesses are undergoing digital transformation. Suppose a partner like KPMG doesn’t have advanced data analytic capabilities and a strategic approach to driving and empowering digital transformations. In that case, they will not be able to compete.

Morton’s team understands the trends and best practices in the market and applies them at KPMG.

She says the pandemic changed traditional business strategies, and industries such as health care, life sciences, and financial services are implementing innovative data science and analytics tactics. Businesses now prioritize deeper customer insights that help them provide the correct services, products, or capabilities. 

Morton continues that organizations must leverage data and analytics to be proactive. Proactive application environments include risk management and supply chain management. Newer data sources emerge daily, and organizations must combine them to manage the business. KPMG can help companies do that.