Barb Wixom, MIT Principal Research Scientist, broadly defines data monetization as the conversion of data directly and/or indirectly into money. But with so much data and so little time, how do you actually turn your organization’s insights into income?

During this engaging session, our distinguished panel of industry experts will share specific use cases that illustrate how data monetization journeys can unfold.

The panelists share insightful and actionable details for all stages of their data monetization journey. Those just starting can gain insights into how to pave the way for data-driven decision-making. Organizations further along in the process can learn more about what kind of direct P&L impact data monetization initiatives can have on your bottom line.

Don’t miss this exceptional opportunity to tune into a dialogue that will empower your organization with strategies to effectively embrace data monetization and thrive in the digital era.