VIDEO | Artefact Managing Partner: Data Savviness Is a True Competitive Advantage

(US and Canada) Ghadi Hobeika, Managing Partner at Artefact, speaks with Kellie De Leon, Senior Director of Marketing for Treasure Data, in a video interview about the various levels of the data maturity spectrum, data readiness, and how C-suite leaders are responding to data governance challenges.

Hobeika’s approach to assessing an organization's data maturity spectrum includes the following three aspects:

• Data analysts, data engineers, and data scientists within the organization.
• The number of internal data-driven programs or use cases.
• Type of analytics used — descriptive, predictive, or more advanced and prescriptive?

According to Hobeika, an organization with marketing and finance as the heavy users with manual and reporting analytics programs would be on the lower end of the spectrum; a company whose sales supply chain and HR practices are advanced would rank on the top end of the spectrum.

He shares the following three pillars that comprise his approach to using frameworks to delve deeper:

• Data readiness — the tuning, technology, compliance, and data quality.
• Business readiness — the strategy, programs, and demand management processes to develop and run programs and scale.
• People readiness — the talent, skills, ways of working, and overall data savviness.

Hobeika says multiple studies have demonstrated that higher data maturity directly correlates to higher business performance. He notes that businesses with advanced data analytics capabilities tend to outperform their peers in terms of faster access to insights, faster decision-making, and higher customer centricity. Additionally, they are often able to attract the best talent. Hobeika adds that data savviness is a true competitive advantage.

He points out that data governance programs increasingly receive C-level sponsorship, with more CFOs and CEOs getting involved. They assist CDOs in enforcing programs, readying IT and data teams, and preparing business teams to participate and collaborate.

In conclusion, Hobeika mentions how a customer data platform (CDP) has the potential to expand beyond being a marketing tool in the enterprise because it accesses a single source of truth. It is easy to use, unifies data, and forces the company to put its data in order.

CDO Magazine thanks Ghadi Hobeika for sharing his insights and data success stories with our global community.

See more from Ghadi Hobeika

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