Fashion retailer Michael Kors has adopted Mastercard’s AI-powered shopping assistant Shopping Muse. The retailer has integrated with its US website to make ‘Shopping Muse’ available to its customers.

“With summer adventures and wedding season on the horizon, Michael Kors’ Shopping Muse integration comes at just the right time,” an official update said.

The release also stated that the Shopping Muse simulates the in-store experience by translating consumers’ everyday language into personalized product suggestions. This would allow fashion-conscious consumers to quickly discover products that match their search queries and align with their past behavior and preferences.

Mastercard’s Dynamic Yield launched the AI-powered Shopping Muse in November 2023. The technology uses a consumer’s profile, intent, and affinity to make personalized recommendations. It achieves this by leveraging the retailer’s keywords, visual cues, and the consumer’s own affinity, according to Mastercard’s first announcement.

Reportedly, Mastercard’s initial tests revealed that the personalized approach with Shopping Muse generated a 15% to 20% higher conversion rate than traditional search engines.