eBay Launches AI-Powered “Shop the Look” Features for Personalized CX

E-commerce platform eBay has launched 'Shop the Look,' an AI-driven feature focused on personalizing fashion experiences. It curates outfits tailored to individual preferences, with interactive elements. This initiative aims to boost user confidence and support a circular fashion economy. Initially released on iOS for U.S. and UK users, eBay plans to extend it to Android. 

Shop the Look offers personalized fashion recommendations based on customers' shopping history, enhancing their shopping experience. It enables users to explore current trends from eBay's extensive inventory. Additionally, it helps users visualize how potential purchases will fit into their existing wardrobe, and make more confident shopping decisions.

eBay's focus on the circular fashion economy is evident in Shop the Look, alongside other initiatives like authenticity guarantees and consignment services. The feature encourages users to both buy and sell items they love, contributing to a more sustainable approach to fashion consumption.

eBay plans to expand Shop the Look to other product categories in the future. The company aims to continually improve the feature with new personalization options.