The U.S. Military Academy at West Point is seeking a contractor to provide “autonomous AI Recruiter” services to help attract new applicants, according to a recent solicitation published on Sam.gov.
“These services shall deliver automated, personalized inbound & outbound student engagement across multiple communication channels using predictive and generative AI, with the goal of improving candidate conversion rates from inquiry to complete application,” the academy said in an attached document.
The AI chatbots will interact with prospective cadets via text, phone, email, and chat, adapting “messaging content and mode of contact dynamically based on student interactions and behavior.” Trained on West Point’s application process, curriculum, and values, the system must operate in at least 20 languages, offer 24/7 one-on-one communications with up to 32,500 students, and generate 7,500 opt-in inquiries.
The contractor will also provide dashboards, monthly performance reports, technical support, and staff training. The agreement includes a one-year base period plus two option years, with strict compliance to federal data privacy rules, including FERPA.