The African-American Consumer: Powerful. Growing. Influential.

Nielsen and ESSENCE, the number one media company dedicated to African-American women, are pleased to share the findings of one of the largest custom surveys related to African-American consumer behavior ever conducted. The report, Powerful. Growing. Influential. The African-American Consumer, provides a 360-degree perspective of Black consumer's unique purchasing, viewing, lifestyle and listening habits.

Key Facts

*        African-American's current buying power is $1 trillion and is expected to grow to $1.3 trillion in the next few years.

*        87% of African-Americans feel their cultural/ethnic heritage is important.

*        80% of Black women will tell their friends about a product if they like it.

*        At $2.6 billion, last year's ad spend in Black focused media increased 7% from 2012.

*        59% of African-Americans agree that advertisers in Black newspapers know how to connect with African-American audiences.

*        92% of African-Americans tune in to the radio each week and listen for more than 12 hours.

*        Trips to healthy food channels such as Whole Foods, Trader Joe's and Fresh Market have increased 40% among Black Adults 18-54 with incomes greater than $50,000.