(US and Canada) Dr. Joe Perez, an experienced leader in the field of data management, has recently unveiled his latest publication, “The Madness Behind the Method.” The book, having been ranked a #1 New Release on Amazon, delves into strategic approaches for professional development. According to Perez, the book is geared to provide leaders and trainers with tactics to create a more interactive and effective training environment for their teams.

Perez is an experienced figure in the IT and education spaces with more than 40 years in the field and numerous credentials. From Business Intelligence Specialist at NC State University to Senior Systems Analyst/Team Leader at the North Carolina Department of Health and Human Services and fractional CTO at CogniMind, he has been at the forefront of innovation and process improvement.

He is a sought-after resource in his field and speaks at dozens of conferences reaching audiences in over 20 countries.

“The rationale behind ‘Madness Behind the Method’ stems from my overwhelming desire to challenge individuals and organizations to rethink their professional development strategy. It goes hand-in-hand with my overarching goal of transforming conventional, sometimes inflexible, methods of employee training and engagement,” says Perez.

Perez further elaborates that the book is ideal for anyone involved in fostering professional development within organizations. 

• Leaders and managers seeking to boost employee engagement and unlock their team’s full potential.

• Learning and development (L&D) professionals looking for innovative methods to design and deliver training programs.

• Trainers and coaches who want to incorporate a more dynamic and interactive approach into their sessions.

Readers can expect case studies from various organizations, anecdotes illustrating concepts, practical “bringing it home” sections, and review questions to stimulate reflection and deeper understanding.

The book is now available on Amazon.