(US and Canada) Douglas Laney, Innovation Fellow, Data and Analytics Strategy at West Monroe, speaks with Kellie De Leon, Treasure Data’s Senior Director of Marketing, in a video interview about balancing the demand for privacy with leveraging data, providing personalized experiences, a CDO’s stakeholders, and data’s variety aspect.

Laney states that the privacy focus needs to be on transparency, what data is collected, and how data is used. He emphasizes that the benefits to each party must be balanced with concerns about minors’ protection.

He adds that the key to personalized marketing and messaging is to understand the customer journey and reach out to customers at the right time rather than simply understanding who they are.

From a data management standpoint, Laney anticipates an extended information ecosystem that integrates and understands data across and outside the organization. He explains that a CDO’s stakeholders are not limited to internal users like marketing, sales, support, finance, HR, or legal. They include customers, partners, and suppliers.

Laney states that the industry can manage the volume and velocity of data but not the variety. He looks forward to self-organizing or self-integrating data and the ability to generate dynamic digital twins automatically.

CDO Magazine appreciates Douglas Laney for sharing his insights and data success stories with our global community.

See more from Douglas Laney 

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Self-Funding Data Environment Should Be a Primary Goal for CDOs

Companies Should Take a Real Asset Management Approach to Data