(Europe) Paul Jones, Director of Data Analytics and AI at Baringa, speaks with Robert Lutton, Vice President, Sandhill Consultants, about the B Corp certification, Baringa’s expertise, and the relationship between data governance and analytics.

Jones states that the organization’s B Corp certification for its work in the ESG space is a long-term commitment — the company must renew it every two years. He also mentions that Baringa is the largest management consultancy with a B Corp certification.

The company has business expertise in various areas and is traditionally associated with the energy sector, Jones notes. He emphasizes that Baringa primarily specializes in data analytics and AI, covering data strategy, governance, and operating models.

Jones explains that his primary role is providing consulting services for financial services clients, helping them manage and get more value from their data. He adds that a good data strategy underpins the business strategy and is all about delivering business outcomes. 

When asked why data governance is critical for businesses, Jones says that data governance is about setting the rules around capturing, processing, and using data and making sure those rules are applied. Accordingly, getting it right can drive significant value, he adds.

Continuing, Jones states that data governance and analytics are intrinsically linked, and analytics cannot be performed in isolation.

He adds that an effective data governance process also has a feedback loop to fix issues at source and avoid them in new data.

CDO Magazine appreciates Paul Jones for sharing his insights and data success stories with our global community.