(USA and Canada) Matt Loveless, Director, Analytics & Data Science at The J.M. Smucker Co., together with Ravi Shankar, Senior VP and Chief Marketing Officer at Denodo, shares his perspective on traditional data science and analytics. As discussed by Shankar, knowledge of your data and questions refers to data analytics, while not knowing refers to data science. There is a fine line between the two, and often data science and analytics can mix to help build effective tools in creating solutions for the organization.