(USA and Canada) Andy Sweet, VP, Product Engineering and Innovation at Daugherty Business Solutions; Chris Lemuth, Head of Data Science at Evernorth Labs; Naveen Singla, VP, Data Science at Bayer Crop Science; Rick Hall, Chief Digital Officer at Royal Canin; and Tom Henry, Chief Data and Analytics Officer at Schnuck Markets together with Baz Khuti, President US at Modak discuss how the concept of the data flywheel has transformed their businesses. This concept has helped build models for the healthcare industry, enhanced nutritional value information for veterinarians, created unique products and services, and increased the personalization of products and experiences for customers.