(USA and Canada) Andy Sweet, VP, Product Engineering and Innovation at Daugherty Business Solutions; Chris Lemuth, Head of Data Science at Evernorth Labs; Naveen Singla, VP, Data Science at Bayer Crop Science; Rick Hall, Chief Digital Officer at Royal Canin; and Tom Henry, Chief Data and Analytics Officer at Schnuck Markets together with Baz Khuti, President US at Modak, discuss the reasons behind the unusually low tenure of CDOs in organizations. According to the panel, the main reason is a lack of clarity on the business outcomes and core responsibilities of a CDO. Additionally, CDOs are becoming more strategic in helping create business value and are no longer seen as merely a technical resource in an organization.