(USA and Canada) Juan Riojas, CDO at Rackspace together with Ravi Shankar, SVP & CMO at Denodo explains his roles for Rackspace. Riojas as a CDO provides him with an unbiased view towards the organization and at the same time serves as a change agent and catalyst. His responsibilities stem out from the planning to architecture, engineering side, and data enablement. Overall, his roles operate in elevating data as a strategic asset.