(USA and Canada) Mai AlOwaish, Chief Data Officer at Gulf Bank; Ritika Gunnar, VP, Data & AI Expert Services & Learning at IBM; and Ursula Cottone, Chief Data Officer at Huntington National Bank together with Dave Cherry, Advisory Board Member at Women in Analytics (WIA) and Rehgan Avon, Founder and CEO at Women in Analytics (WIA) talk about pieces of advice in initiating a culture of data. Engaging people slowly, welcoming failures along the transformation journey, and having partners who can bring value with good data are fundamental processes in immersing an organizational data culture.