(USA and Canada) Mike Smith, Chief Technologist at Digital Clarity, and Bhavin Shah, General Manager at Klera together with Althea Davis, Editorial Board Member at CDO Magazine explains their motivation for starting their organization. The social reckoning of events involving police brutality and racism as televised inspired them to bring forward Digital Clarity to promote social good. Smith and Shah aim to provide good access to unbiased data and be able to make data-driven decisions uninfluenced by any color of bias.