(USA and Canada) Tiffany Perkins-Munn, Managing Director at BlackRock, together with Tom Pohlman, EVP of Customer Success & CMO at AHEAD, describes modernizing data infrastructure at BlackRock. They are now more data-driven than ever, resulting in changes to their decision-making for their marketing database. They are developing new solutions to use data at its highest level for their brand, reputation, and solution for clients.