UK-based business management platform Tide has named Bernie Miles as Chief Data and Technology Officer, joining the company’s Executive Team and reporting to CEO Oliver Prill.

Miles brings more than 20 years of technology leadership experience from global fintech and e-commerce companies. He joins from payments firm PPRO, where he served as Chief Technology Officer and Managing Director since 2021, and previously held senior roles at Wayfair and Klarna.

In his new role, Miles will lead Tide’s global engineering team of over 700 professionals and help expand the company’s AI-driven business management platform for small and medium enterprises. He will work with Chief Product Officer Vinay Ramani to develop connected services across finance, administration, and related offerings such as insurance, savings, and transport payments.

Oliver Prill, CEO of Tide, said, “Bernie is a proven technology leader with world-class experience in building and scaling complex platforms in high-growth, customer-centric environments. With 1.8m members and an ambition to become the world’s leading business management platform for SMEs, data and AI will be fundamental to how we differentiate and deliver value to our members. His track record of delivering reliable, mission-critical platforms makes him an outstanding addition to our executive team, and I’m delighted to welcome him to Tide.”

Bernie Miles, Chief Data and Technology Officer at Tide, said, “I’ve always been inspired by the sheer grit of entrepreneurs, and I’m thrilled to join a team that truly puts the small business owner at the heart of everything they do. My mission as CDTO is to ensure our technology works tirelessly behind the scenes so our members don’t have to. By moving beyond the AI hype to deliver practical, intuitive tools, we can strip away the daily grind of administrative complexity and give our members back the most valuable resource of all: time to focus on their passion.”