(APAC) Sydney-based hotel distribution and revenue platform SiteMinder has appointed Mike Rogers as Chief Data Officer to lead the company’s global data strategy and expand its data science capabilities.

Rogers, a co-founder who previously served as Chief Technology Officer, has played a key role in driving innovation at SiteMinder since its inception. Under his technical leadership, the company pioneered a software-as-a-service (SaaS) based distribution platform for hotels in 2006, which has since grown into a widely adopted solution used by over 47,000 hotels in more than 150 countries.

In his new role, Rogers will focus on leveraging SiteMinder’s extensive data assets to drive innovation and enhance the company’s capabilities in artificial intelligence and machine learning. His expertise in cloud computing and data-driven technology will continue to shape SiteMinder’s efforts in providing advanced solutions for the hospitality industry.

Rogers’ transition to Chief Data Officer comes as SiteMinder continues to enhance its platform with intelligence and automation features, further strengthening its position in the global hotel technology sector.