Shapiro+Raj Hires Geneva Taylor to Strengthen Analytics and Insights Capabilities

(US and Canada) Shapiro+Raj, the largest minority-owned research and insights consultancy in the U.S., has announced the appointment of Geneva Taylor as Director, Data Analytics and Insights. Taylor will be joining the team of Chelsey Merker, SVP Strategy and Research, a group within Shapiro+Raj with the mission to drive excellence and innovation.

In her role, Taylor will not only ensure rigor and innovation for the organization’s marketing sciences capabilities but also provide critical thought leadership on opportunities to infuse big data analytics, predictive analytics, and advanced modeling to drive deeper insight.

Prior to Shapiro+Raj, Taylor worked on both the marketing science and analytics sides of the industry. Most recently, she led the innovation and development of critical analytic products. She will be charged with continuously finding new and better ways to deliver insight through analytics – leveraging both big data and primary research data sets.

Speaking about her new role, Taylor says, "I am excited to be part of Shapiro+Raj, an organization that is renowned for its commitment to excellence and innovation. I look forward to contributing to the continued success of the company by driving analytics excellence and delivering insights that deliver impact."

"We are beyond excited to have Geneva join the team. When we identified the need to provide our clients with greater leadership and continued innovation in the area of analytics, we couldn't have imagined a better fit for the role than Geneva," says Chelsey Merker. "I have no doubt Geneva will have an immediate and meaningful impact on our team and our clients."