(US and Canada) Marketing consultancy Ipsos MMA, Inc., announced that Roopa Choodamani has joined the company as Vice President, Analytic Consulting. She will play a leadership role in helping the company and its clients continue to build out the ‘always-on/always-connected’ unified marketing measurement platform to optimize the impact of their investments.

Choodamani joins Ipsos MMA from DDB Chicago where she was the Group Analytics Director supporting data-driven planning. Before DDB, she was a Vice President, Principal at Kantar Analytics Practice for almost seven years. At Kantar, she led key client engagements managing a team of analysts, consultants, and directors. She was the technical lead for Marketing Mix Models.

Prior to Kantar, she was the Vice President of Analytics at FCB (Foote, Cone & Belding) a full-service agency working on predictive modeling, Marketing Mix Modeling, and ROI as well as experimental design for their clients.

“I am very excited that Roopa has joined Ipsos MMA,” says Patrick Cummings, CEO of Ipsos MMA. “Her unique blend of deep analytic expertise, understanding of media and media agencies, and problem-solving skills are essential to helping not only our clients but also Ipsos MMA, continue to innovate and grow our leadership position in the marketplace. She has a consistent and proven track record for building teams and capabilities that are agile, flexible, relevant, and can be leveraged quickly to produce measurable value for clients in a media and investment landscape that is changing and evolving rapidly.”

Choodamani holds a Master of Science in Industrial Engineering from Northwestern University, a Master of Science in Operations and Computer Applications from the National Institute of Technology, Tiruchirappalli, and a Bachelor of Sciences in Mathematics from Bharathidasan University.