Raptive, a technology and media company serving creators and publishers across the open internet, has named John Roa Chief AI Officer and General Manager of Raptive Intelligence, its newly launched business unit. The company also announced its acquisition of AlchemyAI, the AI platform founded by Roa, as part of the initiative.

In his new role, Roa will lead Raptive Intelligence, which is focused on supporting creator monetization and audience growth in the AI era while helping make creator expertise and consumer intent more accessible to brands, retailers, AI platforms, and other enterprise partners. According to the company, the new business unit represents the next phase of Raptive’s AI strategy.

Earlier in his career, he served as CEO of AnthologyAI and founded digital experience consultancy ÄKTA, which was acquired by Salesforce in 2015, where he later served as Global Innovation Lead.

Reflecting on the new role in a LinkedIn post, Roa said, “I am thrilled to share that I am joining Raptive as Chief AI Officer & GM of Raptive Intelligence, a new business unit built around a powerful thesis: agentic AI will not become truly useful, trusted, or commercially valuable until it is grounded in human expertise, real-world behavior, and consumer intent.”

He added, “This is a truly unique opportunity to do what I do best inside a company serving hundreds of millions of users a month and thousands of the most trusted publishers & creators in the world.”