(US and Canada) We are pleased to welcome Paul Ballew to CDO Magazine’s Global Editorial Board. Ballew currently serves as the National Football League’s Chief Data & Analytics Officer. Based in New York, he directs the League’s extensive data and analytics operations across the Game, Fans, and Engagement. This mission is centered on ensuring that the NFL’s data assets and advanced analytic capabilities are leveraged to improve on-field football, overall fan experience, and commercial outcomes for the League, clubs, and partners.

In advancing the game, Ballewl and the team support Football Operations’ critical work streams and Player Health & Safety’s major initiatives, where the power of analytics is critically important to the future of the game. They are also leading key initiatives on deepening fan engagement through enhanced fan modeling, predictive analytics, and the personalization of content and experiences.

Throughout his extensive career, Ballew has built and led transformational data and analytic organizations across leading companies and industries. Previously he served as Chief Data and Analytics Officer for Loblaw Companies Ltd., the largest retailer, pharmaceutical provider, and real estate investment trust in Canada. He was responsible for establishing the company’s data and analytics functions, data management operations, data science activities, technology strategy, and the Artificial Intelligence and Machine Learning Center of Excellence.

Prior to Loblaw, Ballew’s decades of experience in the field include leading the formation of the data and analytics organizations at Ford Motor Company, Nationwide Financial, Dun and Bradstreet, and General Motors. His experience in the data and analytics field is centered on turning insights into action through close collaboration with business partners with the goal of improving customer relationships and driving operational excellence.

As global thought leaders, CDO Magazine’s Editorial Board of top executives share their expert opinions and innovations in data and analytics. The board ensures that we champion the best companies, leaders, and insights that accelerate our community’s success. Members may serve as editorial writers, reviewers, content developers, and conference speakers.

The CDO Magazine community welcomes Paul Ballew to our growing Global Editorial Board membership.