Morrisons has named Mohsen Ghasempour, Ph.D., Chief AI Officer, where he is helping build the retailer’s AI capability and working across AI, data, insight, and digital media as the business continues its transformation. He reports directly to CEO Rami Baitiéh.

Ghasempour joined Morrisons from Kingfisher plc, where he served as Chief AI Officer, leading AI strategy, execution, and governance across the company’s European home improvement retail businesses, including B&Q, Screwfix, Castorama, and Brico Dépôt. Previously, he served as Group AI Director at Kingfisher, where he founded and scaled the company’s central AI function.

Earlier in his career, Ghasempour served as Head of Machine Learning & AI and Technical Director at THG, where he led a machine learning team and worked on AI-based products for e-commerce. He also held data science roles at Shop Direct and Inclusive Technology.

Ghasempour holds a PhD in Computer Science from the University of Manchester and serves as a Non-Executive Director at Hays Travel. Reflecting on his new role in a LinkedIn post, Ghasempour shared, “Morrisons is an iconic British business, and I feel incredibly humbled and honoured to have the opportunity to help build its AI capability and work across AI, data, insight and digital media as the business continues its transformation.”