(EMEA) Consumer intelligence platform Qrious Insight has announced the appointment of Matt Brain as its new Chief Data Officer. With over 20 years of experience in data strategy and technology, Brain brings deep expertise in behavioral data and market research innovation.

Before joining Qrious, Brain spent a decade at Kantar, where he served as Global Director of Data Acquisition and Technology, New Data and Innovation. There, he led the central data acquisition and technology programme, built a world-class behavioral data unit, and pioneered the integration of innovative data solutions to support Kantar’s operating brands.

In his new role, Brain will spearhead the growth of the company’s Behavioral Data Network and drive innovation in its proprietary passive metering technology.