Marriott International has named Prachi Priya Managing Vice President, Enterprise AI & Analytics Products. In the role, she will lead Marriott’s enterprise AI and analytics products portfolio, spanning generative AI, data science and advanced modeling, analytics, business intelligence, and products that turn data into insights, recommendations, and action.

Before joining Marriott International, Priya served as Vice President, Global Head of Digital & AI Products at HP, where she led the company’s AI transformation by defining AI product strategy and developing agentic AI solutions designed to drive business value, enhance productivity, elevate intelligent experiences, and accelerate transformation. 

Previously, she was Chief Data & Analytics Officer at Publicis Groupe, where she established the vision, strategy, and priorities for enterprise-wide data, analytics, insights, and AI while creating a center of excellence to advance customer-centric growth and business outcomes.

Earlier in her career, Priya held senior data and analytics leadership roles at VML, Life Time Inc., UnitedHealthcare, and The Lacek Group. Across more than 20 years of digital transformation leadership, she has focused on leveraging data and AI to drive strategic decision-making, innovation, and measurable business outcomes across multiple industries.

Speaking about her new role, Priya said Marriott’s mission of connecting people through the power of travel deeply resonates with her. “I’ve always believed that AI isn’t about replacing the human experience—it’s about elevating it. In hospitality, that means empowering associates, anticipating guest needs, removing friction, and making every journey more personal,” she posted on LinkedIn.