Havas Media Network North America announced that Sharona Sankar‑King has joined the agency as Chief Data and Product Officer. Reporting to CEO Greg James, she leads the agency’s data, analytics, technology, and product strategy, including the Converged.AI platform, across the U.S. and Canada.

Sankar‑King brings over 25 years of experience in data, AI, and marketing strategy across agencies, consulting, and technology. She previously served as Chief Customer and Data Officer at Harte Hanks, and as an Expert Partner at Bain & Company. Her agency career includes senior roles at BBDO (EVP, Head of Marketing Science) and WPP Media (Managing Partner, digital media optimization and analytics across North America).

Her expertise spans generative AI strategy, personalization, CRM, go-to-market strategy, and data-driven transformation across CPG, retail, financial services, healthcare, telecom, automotive, and luxury sectors.

At Havas, Sankar‑King oversees the analytics practice, Data & Tech Consulting arm (CSA), and the Converged.AI product organization, driving advanced targeting, measurement, and performance intelligence to deliver faster, smarter, and more accountable outcomes.

“Sharona understands how to apply solutions to clients’ real challenges—she has embedded data and AI into how we invest, operate, and innovate,” said Greg James. Sankar‑King added, “The agencies that will lead the next decade of media combine human intelligence with machine capability, and Havas is well-positioned to do exactly that.”