Harte Hanks Names Sharona Sankar-King as Chief Customer and Data Officer

(US and Canada) Harte Hanks, Inc., a leading global customer experience company announced Sharona Sankar-King as Chief Customer and Data Officer, a key new position on the senior leadership team. Sankar-King joins Harte Hanks from Bain & Company, where she served as an Expert Partner and global leader in Engagement and Marketing. She will be based in New York, reporting directly to Kirk Davis, Harte Hanks' Chief Executive Officer.

"Sankar-King brings the ideal blend of consulting, customer success management, and data analytics to Harte Hanks," comments Davis. "Her expertise will be critical to leverage our robust data assets, to expand our wallet share with our top-tier clients, and develop new solutions to enable growth. As I have communicated, the Chief Customer Officer is a critical position for Harte Hanks, giving us the capability to better understand the evolving needs of customers and to develop new offerings to better serve our clients. I am eager to welcome Sharona to our team."

Before joining Bain, Sankar-King spent two years as Executive Vice President, Head of Marketing Science - impacting data-driven creative strategy, measurement, content development, and production for BBDO (Omnicom). Before BBDO, she served as Managing Partner, North America Lead for digital media optimization & advanced data analytics for MEC (now called Wavemaker) at GroupM, part of WPP.

"Harte Hanks is a fascinating company, with world-class customers, a wide range of valuable capabilities, and over a century of success," comments Sankar-King. "As Harte Hanks embarks on its second century, there are many opportunities to more effectively utilize data, develop customer-centric AI-driven offerings, and create compelling new revenue streams. I am excited to play an important role in developing these solutions alongside Kirk and the strong senior leadership team he has put into place."