Goodway Group Welcomes Rick Watrall as CDAO

(US and Canada) Independent digital marketing agency Goodway Group has appointed Rick Watrall as Chief Data and Analytics Officer. In this role, Watrall will focus on evolving technical, data, and analytics priorities, and driving more value to clients through Goodway's proprietary tech stack, GOES (Goodway's Outcome Engineering System.)

Watrall will also guide critical decisions around investments in artificial intelligence (AI) to deliver faster, cheaper, and better solutions to marketers. He joins Goodway Group from Horizon Media, where his strategic leadership and expertise over the past nine years helped shape the agency. During his tenure, he led a talented team of analysts, data scientists, and statisticians, contributing to the agency's strategic planning and driving successful outcomes for major clients such as Capital One, Hershey, Revlon, Kohl's, Mayo Clinic, Paramount and the NFL.

Prior to Horizon Media, Watrall served as a senior partner at Hudson River Group where he specialized in marketing analysis, strategic and tactical marketing software, and ROI optimization.

"We are thrilled to welcome Rick to the Goodway Group team," said Jay Friedman, CEO of Goodway Group. "His leadership, expertise, and passion will be instrumental in driving our data and analytics capabilities to new heights, ensuring we continue to deliver exceptional value to our clients."