Dentsu ANZ, the Australia and New Zealand arm of the global marketing and advertising network, has appointed Danica Bellchambers as Chief Data and Technology Officer, effective May 11.

In this newly created role, Bellchambers will bring together the organization’s data, technology, and AI capabilities across Media, Creative, and Experience. She will focus on delivering more connected and modern solutions for clients and joins the ANZ Executive Leadership Team, reflecting the growing importance of these capabilities to the company’s strategy.

In a LinkedIn post, ANZ CEO Rob Harvey said, “Danica’s appointment accelerates the strong team and momentum we have across data, technology and AI, and will strengthen how we use emerging technology to deliver impact for clients.”

Bellchambers expressed her enthusiasm for the role, stating, “So excited to be joining the team and really looking forward to what we will achieve together!”

She brings extensive experience in analytics, data science, and AI. Most recently, she served as Head of AI Product at Nine, where she focused on translating AI capabilities into commercial value. She also served as Executive Director of Data Science & Analytics both at Clemenger BBDO and CHEP Network.

Earlier in her career, Bellchambers held analytics and insights roles at AVID Property Group, AMP, BT Financial Group, Quantium, and QBE Insurance.