Cynozure Appoints Louise Hutchins as Director of Data Culture and Literacy

Cynozure ramps up efforts to support clients through change in order to help maximise the value from data and AI
Louise Hutchins, Cynozure Director of Data Culture and Literacy
Louise Hutchins, Cynozure Director of Data Culture and Literacy

(EMEA) Data, analytics, and AI company Cynozure has appointed Louise Hutchins to drive the enhancement of its literacy and culture change services. As per a company update, is a step towards ensuring Cynozure’s clients have the behaviors, skills, capabilities, and approach needed to deliver value from data and AI.

Prior to Cynozure, Hutchins held senior positions in customer experience, product management, CRM, loyalty, and data capabilities at an FTSE 100 company and also worked as a consultant with clients spanning a wide range of industries.

Tim Connold, Product and Customer Director at Cynozure, commented: “Culture change and data literacy have been a huge area of growth for our business in the last 12 months, as businesses look to better equip their teams with the right skills to maximize the value from data and AI and stay ahead of the competition. We are delighted to welcome Louise on board and continue to support our clients to thrive in this digital age.”

Last year, Cynozure launched its CLEARTM framework, drawing on insights from industrial and organizational psychology. The five CLEAR principles – Communicate, Lead, Educate, Act, and Relate – serve as a comprehensive pathway for nurturing a data-centric culture.

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