CXG Appoints Yannick Busson as CDO to Lead Transformation and Growth

(EMEA) CXG, a leading customer experience consultancy for the luxury industry has announced the appointment of Yannick Busson as Chief Data Officer and member of the Executive Committee. He brings extensive expertise in data science, AI, and data management to drive CXG’s transformation into a data-powered organization.

As Chief Data Officer, Busson has consistently driven innovation and streamlined processes across a wide range of industries, including radio, cinema, finance, research, hospitality, and oil and gas. At Meilleurtaux.com, his leadership in implementing data-driven strategies significantly enhanced organizational performance and increased company value. His expertise in data strategy, modeling, and execution has helped companies like Accor and Total optimize their data usage.

“At CXG, data has always been the cornerstone of our solutions. But this isn’t just any data; it is proprietary to CXG. This empowers us to stand out from the competition by delivering data-driven solutions that directly impact our clients in the luxury industry,” said Christophe Cais, CEO of CXG. “With Busson joining our team, we are even more prepared to transform our vast, high-quality data into innovative products and solutions that will fuel company growth and elevate the client experience. We already have some exciting client-centric products in the pipeline!”

Busson’s leadership will enhance CXG’s value proposition by making it even more client-centric, empowering luxury brands with the tools to make smarter decisions and optimize both customer and employee experiences. His role will be pivotal in reinforcing CXG’s data-driven decision-making culture, accelerating growth, and setting a new benchmark in the industry.