The Coca-Cola Company has appointed Sedef Salingan Sahin as Chief Digital Officer, a newly created enterprise role. The appointment will take effect March 31, 2026, with Sahin reporting to Henrique Braun, who will become Chief Executive Officer on the same date.

The Chief Digital Officer role was established to bring together digital, data, and operational excellence efforts across the company. In this position, Sahin will lead Coca-Cola’s digital work by integrating the company’s digital network and connecting activities across related functions.

Sahin currently serves as President of Coca-Cola’s Eurasia and Middle East operating unit. She joined the company in 2003 and has held senior leadership roles across multiple regions. Previously, she served as president of Coca-Cola’s nutrition, juice, dairy, and plant category within the marketing organization. In both roles, Sahin was involved in initiatives related to the digitization of the business, including work tied to the transformation of the marketing organization.

As part of the leadership changes, responsibility for Coca-Cola’s digital strategy, currently overseen by President and Chief Financial Officer John Murphy, will transition to Sahin.