(US and Canada) Internet services provider Brightspeed has announced the appointment of Jeff Lawlor as Vice President of Data & Analytics. Lawlor is expected to lead the company’s efforts in advancing its data strategy and leveraging analytics to drive business outcomes.

With more than 25 years of experience in data and analytics across B2C and B2B sectors Lawlor served as Vice President of Enterprise Data & Analytics at Hertz. His career also includes leadership roles at American Express and J.P. Morgan Chase, where he contributed to the development of data lake platforms and predictive analytics tools.

Lawlor holds an MBA in Quantitative Analysis and a Bachelor’s degree in Meteorology. His appointment reinforces Brightspeed’s ongoing commitment to data-driven innovation and enhancing customer experiences through analytics.